Instagram & TikTok audience targeting
Your posts aren't the problem. Who sees them is.
Both platforms decide who your content gets shown to based on signals most accounts never set. Get those signals right and the same posts reach people who actually care.
- Step one
- Scan your profile
- Step two
- See who you reach
- Step three
- Fix the targeting
Good posts, wrong room.
The most common problem we see is not content quality. It is distribution.
Instagram and TikTok read your captions, on-screen text, spoken audio and profile to decide who a post belongs in front of. When those signals are vague, the platform falls back on the safest option: the people already following you, plus whoever it can guess at.
That is why a post can be genuinely good and still flatten out. It never left the room it started in.
Our work is to make the signals specific enough that the platform can route each post to the audience it was actually made for. Same posts. Different room.
What we set.
Four signal layers, reviewed and rewritten every month.
Profile signals
The name field is a targeting field, not a branding field — and it is the one most accounts waste. We rebuild your name, bio, category and pinned posts around the audience you want the platform to send you.
Audience map
We build the list of terms, topics and interest clusters your target viewer actually searches and watches — then match each of your upcoming posts to one of them.
Post signals
Captions, on-screen text, spoken hooks, hashtags and alt text written to match that target. TikTok transcribes your audio and reads text on screen. Both are routing inputs, and both are usually left blank.
Monthly read
How much of your reach came from non-followers, which terms you surfaced for, and what to point the next batch of posts at. Platform-native numbers only.
Two plans.
Monthly, no contract. Cancel any time from your account.
Starter
One account, posting a few times a week.
- Full profile signal rebuild
- Audience map, 20 target terms
- 4 posts targeted every month
- Monthly reach report
Growth MOST CHOSEN
Posting often, or serious about growing the account.
- Everything in Starter
- Audience map, 45 target terms — deeper coverage
- 12 posts targeted every month
- Secondary audience clusters, to reach past your existing followers
- Both platforms covered
- Priority turnaround and a monthly call
Growth widens the targeting surface — more terms, more posts, more audience clusters — so your content has more ways to reach past the people already following you. Neither plan guarantees a specific follower or view count. What both guarantee is the work and the reporting.
Questions.
If yours is not here, email us and you will get a real answer.
Do you make the content?
No. You post. We handle where it lands. That split is why this is $29.99 and not $2,000.
Do you buy followers or views?
Never. Purchased engagement teaches the algorithm the wrong audience and suppresses your real reach. It is the opposite of what we do.
Do you need my password?
No. We send you optimized captions and profile copy and you paste them in. If you would rather we publish directly, that runs on official business access, never a shared password.
How long before anything changes?
Profile changes take effect within days. Post-level targeting compounds over roughly sixty to ninety days as more of your catalogue gets routed correctly. Anyone promising faster is selling you bots.
Can I cancel?
Any time, from your account. Your audience map and rewritten profile stay yours.
Start with the free scan.
See who your posts are reaching now, and who they should be reaching.
Scan my account